Post Graduate Certificate Program in

Strategic Marketing For Business Growth

 • 9-11 Months  • Live Online Sessions  • Alumni Status

3 Hrs

Weekend Sessions

IIM V

Campus Immersion

#26

NIRF Ranking

IIM

Expert Faculty

About Strategic Marketing For Business Growth

The Postgraduate Certificate program provides a comprehensive foundation in Business Management with a strong emphasis on Marketing and Economics. It bridges the gap between marketing strategy and business economics, offering an integrated, application-oriented curriculum for today’s fast-changing business environment. It explores how economic forces—such as inflation, interest rates, and market shifts—influence marketing decisions, pricing strategies, and customer behaviour. Participants will gain skills in digital marketing, behavioural economics, and strategic analytics
Gain the strategic edge to drive business growth through cutting-edge marketing. The Post Graduate Certificate Program in Strategic Marketing for Business Growth from IIM Visakhapatnam is designed for professionals who want to master marketing strategy, digital transformation, behavioral economics, and market analytics. With live weekend sessions and a rigorous curriculum, this program empowers you to align marketing with business goals in today's dynamic landscape.

Want to know more ?

Key Highlights of this Course

Get IIM Alumni Status

Eligible participants in open certificate programs may earn Executive Alumni Status. Please review the detailed criteria for confirmation.

IIM Certification

Successfully completing the program awards you an IIM certification, boosting your leadership and strategic management expertise.

Networking Opportunities

Gain advanced expertise in strategic leadership, focusing on corporate finance, investment analysis, and effective risk management strategies.

Strategic & Digital Focus

Covers marketing strategy, digital marketing, analytics, behavioral economics, and more.

Capstone Project & Simulations

Apply your learning to real-world marketing challenges.

Career Advancement

Boost your role-readiness for leadership in marketing, strategy, and business growth.

Eligibility Criteria and Program Details

Education

Graduates from a recognized University (UGC/AICTE/DEC/AIU/State Government) or an equivalent diploma holder.

Work Experience

Aspirants with professional experience of 2 years in any domain.

Course Fees

The IIMV SMBG course will cost INR 2,05,000/- plus 18% GST which can also be paid in 4 part payments.

IIM Visakhapatnam Campus

Our Alumni are working at

carlsberg
ashok-leyland
reliance
zomato
tata_technologies
amazon
samsung

Who Should Enroll

Marketing Managers

Brand Managers

Digital Marketing Professionals

Business Development Managers

Product Managers

Sales & Marketing Executives

Customer Insight Analysts

Growth Strategists

Advertising & Media Professionals

Consultants in Marketing/Strategy

Entrepreneurs & Founders

Category Managers

CMOs or Aspiring CMOs

Evaluating if this course is right for you?

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Free Career Counselling:- 9910180728

Syllabus of this Course

  • Demand and Supply Analysis
  • Elasticity and Market Sensitivity
  • Production and Cost Functions
  • Market Structures and Pricing Power
  • Game Theory and Strategic Interaction
  • Macroeconomic Indicators: GDP, CPI, Employment Rates
  • Fiscal and Monetary Policy Impacts
  • International Trade and Exchange Rates
  • Economic Forecasting and Business Cycles
  • Regulatory Frameworks and Economic Policy
  • Fundamentals and Evolving Role of Marketing
  • Marketing Mix
  • Value based Marketing
  • Segmentation, Targeting, Positioning (STP)
  • Market Analysis
  • Growth Strategies
  • Customer Value Proposition
  • SWOT Analysis
  • Marketing Environment
  • Marketing Strategy
  • AI in Marketing
  • Marketing and Sustainability
  • Go-to-Market (GTM) Strategy Development
  • Digital Channels Overview
  • Digital Marketing fundamentals
  • Facets of Digital Marketing
  • SEO and SEM Basics
  • Social Media Marketing Strategies
  • Content Marketing Tactics
  • Defining Key Performance Indicators (KPIs)
  • Emerging Trends in Digital Marketing
  • Email Marketing
  • Influencer & Affiliate Marketing
  • A/B Testing
  • Content Marketing
  • Digital KPIs
  • Behavioral Economics & Consumer Psychology
  • Foundations of Behavioral Economics
  • Bounded Rationality and Heuristics
  • Emotion and Cognitive Bias in Decision-Making
  • Behavioral Pricing Strategies
  • Understanding consumers
  • Consumer Decision-Making Process
  • Customer Journey Mapping, Consumer personas
  • Cultural and Social Influences on Buying Behavior
  • Customer Research
  • Research and Survey Design
  • Quantitative & Qualitative Methods
  • Market Sizing
  • Data Visualization
  • Presenting Insights
  • Brand Identity
  • Brand Equity & Valuation
  • Storytelling in Marketing
  • IMC (Integrated Marketing Communications)
  • Positioning & Repositioning
  • Customer Advocacy & Loyalty
  • Reputation Management
  • Emotional Branding
  • Campaign Planning
  • Organizational Behavior and Culture
  • Leadership Styles and Influence
  • Team Management and Collaboration
  • Ethical Decision-Making in Business
  • Time Management and Productivity
  • Financial Basics for Managers
  • Project Management Essentials
  • Communication and Presentation Skills

Certification

Strategic Marketing for Business Growth ROI


IIM programs are globally respected for their academic rigor and industry relevance. Designed to meet the evolving needs of today’s dynamic business landscape, the curriculum blends in-depth theory with real-world application. Guided by experienced and acclaimed faculty, participants gain actionable insights and a solid strategic foundation. An IIM certification not only enhances your professional credibility but also reflects your drive for growth and leadership excellence.


Strategic Marketing for Business Growth Certificate


Participants who successfully complete all training modules, meet the minimum attendance criteria, and submit the final project for evaluation will be awarded a prestigious Post Graduate Certificate from IIM Visakhapatnam under its Executive Education program.

APM-IIM-Visakhapatnam

Admission Process

1. Counselling


Participants will be advised by professional counselors over the virtual mode

2. Shortlisting


Profiles will be shortlisted in view of qualification standards and counselor comments on the profile.

3. Application


Complete Online Application Form. Click here to fill the form.

4. Profile Approval


Profile gets Approved or Rejected based on the shared information.

5. Enrollment


Only Approved profiles proceed further for enrollment process.

About IIM Visakhapatnam

Indian Institute of Management Visakhapatnam (IIMV) belongs to the prestigious IIM family of business schools. It is a new generation IIM, set up by the Government of India in September 2015. At 26th place among the business schools pan-India in the National Institutional Ranking Framework 2024 of the Government of India, it is ahead of all new-generation IIMs established in 2015/2016.

Visakhapatnam is a picturesque port-city on the east coast of India. It is easily accessible by air, sea, rail, and road connections. It ranks among the cleanest cosmopolitan cities in the country. The city is a popular tourist destination with a beautiful beach on one side and a majestic mountain-range on the other. The vibrant city is well known for its heritage and hospitality; culture and cuisine; tradition and talent; trade and technology; innovation and industry; entrepreneurship and enterprise. Visakhapatnam is a base to several large, medium, and small companies (public and private) in the core sector, energy, financial services, infrastructure, IT, pharma, etc. The Eastern Naval Command of the Indian Navy is headquartered at Visakhapatnam. In short, it is one of the most preferred destinations in India to live, learn, yearn, and earn.

Frequently Asked Questions

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