Executive Professional Course in

Strategic Digital Marketing & Analytics

432 Ratings  • 4 Months  • Online Mentorship

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About The Strategic Digital Marketing & Analytics Course


This Strategic Digital Marketing & Analytics course is designed for professionals who want to gain expertise in digital marketing strategy and tactics to drive business growth.
The Online Digital Marketing Certification Course covers various topics such as digital marketing strategy, search engine optimization, social media marketing, content marketing, mobile marketing, email marketing, and analytics. The course is delivered through a mix of online sessions, live virtual classes, case studies, and projects.
This IIM course can help you stand out from the competition and demonstrate your expertise in the field. This can increase your chances of getting hired or promoted to a higher position in your current organization.

Want to know more?

Digital Marketing Course Key HighLights

Course Designed By the IIM Experts for the Future Leaders

Increase in salary

According to Payscale, the average salary for a Digital Marketing Manager in India is around INR 8,00,000 per annum, and the salary can go up to INR 20,00,000 or more for senior-level roles.

Credibility and reputation

Obtaining a best digital marketing course from a reputed institution like IIM can enhance your credibility and reputation as a digital marketing professional.

Flexibility

The Digital Marketing Certification is designed to cater to the needs of working professionals, and it offers flexible schedules and online learning options.

Prestigious certification.

The IIM course obtained after completing the program is widely recognized and valued in the industry.

Hands-on learning

The Online Digital Marketing Course includes various projects, assignments, and case studies that provide practical experience in digital marketing.

Networking opportunities

The Course provides an opportunity to interact with industry experts, guest lecturers, and other professionals in the field of digital marketing.

IIM Rohtak Campus Visit

Our Alumni are working at

ashokaleyland
carlsbergindia
relianceindustries
zomato
amazon
samsung

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Happy Learners

Syllabus of SDMA Course

  • Digital Revolution, Changing trends in Marketing
  • Rising relevance of marketing analytics
  • Analyzing Sales
  • Analyzing how Demographics affect sales
  • Pulling data from a pivot table
  • RFM Analysis
  • Combination Charts
  • Summarize Market Research Surveys
  • Making Chart Labels Dynamic
  • Summarizing Monthly sales – Force Rankings
  • Control Data in a Chart
  • Using Sparklines
  • Creating the End–of–Week Sales Report
  • Case: The Evolution of Brand India, 2014, Ivey Publishing
  • Customer choice Analytics
  • Estimating Linear and Power Demand Curves
  • Optimize Pricing
  • Pricing Using Subjectively Estimated Demand Curves
  • Pricing Multiple Products
  • Why Bundling?
  • Find Optimal Bundle Prices
  • Multiple Regression to forecast sales
  • Modeling Trend and Seasonality
  • Ratio to Moving Average Method
  • Winter’s Method
  • Aligning Digital Strategy with Business Objectives
  • Target markets and create digital personas
  • Understanding User Behavior and reaching target audiences digitally
  • Designing Digital Marketing Strategy
  • Engagement of People and Probable Customers
  • Managing Content on different Platforms
  • Conjoint Analysis Exercise from the Handout (to be distributed before class In-class Exercise)
  • In-class Exercise
  • Overview of Google Ad-words
  • Ad-words Account Structure, Ad Creating Formats
  • Targeting Methods
  • Advanced Search Network Advertising, Keyword Planner
  • Display Targeting Methods
  • Display Ad Planner
  • Email Design and Functionality
  • Email Marketing Analytics
  • Email Optimization And Testing
  • Leveraging Social Media Platforms
  • Measuring ROI of Social Media Platforms
  • Social Media Ads
  • Functional Design and Layouts
  • Optimizing UI/UX
  • Landing Page Design
  • Website Tools
  • Optimizing Direct Mail Campaign
  • Cluster Analysis
  • Computing three-way lifts
  • Overview of Google Ad- words
  • Ad-words Account
  • Structure, Ad Creating Formats
  • Targeting Methods
  • Advanced Search Network Advertising, Keyword Planner
  • Display Targeting Methods
  • Email Design and Functionality Email
  • Optimization And Testing
  • Leveraging Social Media Platforms
  • Measuring ROI of Social Media Platforms
  • Social Media Ads
  • Functional Design and Layouts
  • Landing Page Design
  • M-Commerce and Social Commerce
  • E- Tailing
  • Digital Revolution, Changing trends in Marketing.
  • Rising relevance of marketing analytics/li>
  • Analyzing Sales Funnels
  • Analyzing how Demographics affect sales
  • Combination Charts
  • Summarize Market Research Surveys
  • Making Chart Labels Dynamic
  • Summarizing Monthly sales – Force Rankings
  • Using Sparklines
  • Estimating Linear and Power Demand Curves
  • Overview Strategies and Techniques
  • Project Presentations

Tools Covered in ACSM Course

Sophisticated data manipulation and analysis.

Statistical programming language for data analysis.

Data visualization software for analytics.

Data visualization and analysis tool.

Certification

Digital Marketing Course ROI


The Online IIM Digital Marketing Course is a valuable investment for professionals who want to excel in the field of digital marketing and stay ahead of the competition. The program offers a comprehensive curriculum, expert faculty, practical experience, and networking opportunities, for better career growth.

Digital Marketing Course’s Certificate


Upon successful completion of the strategic digital marketing & analytics course, IIM Rohtak Executive Education will grant a verified certificate to participants. Participants will need to meet minimum attendance criteria and submit the final project to obtain the certificate.

Strategic Digital Marketing & Analytics

Admission Process

1. Counselling


Participants will be advised by professional counselors over the virtual mode

2. Shortlisting


Profiles will be shortlisted in view of qualification standards and counselor comments on the profile.

3. Interview


Shortlisted profiles will have a virtual meeting with the IIM faculty panel.

4. Call Letter


Approved participants shall receive a call letter from IIM to process further enrollment.

5. Enrollment


A participant's seat in the program gets affirmed once the enrollment process is completed.

Deadline for Application Window

Time is running out! don't miss your chance to seize this opportunity - Submit your application now and secure your spot in the course.

Closes in: 5 days

About IIM Rohtak

Indian Institute of Management Rohtak is the IIM established by the Ministry of HRD, Government of India by IIM Act 2017. IIM Rohtak is an institute of national importance as per Ministry of HRD, Government of India.Established in 2009, Indian Institute of Management Rohtak is a benchmark for top management education in India with a vision to become a global leader in due course.

Located within the National Capital Region (NCR) of India, IIM Rohtak is 90 minutes from Delhi international airport. The state-of-the-art campus spread over an area of 200 acres is strategically located on National Highway - 10 and is well connected to Delhi. IIM Rohtak has been ranked amongst the top five IIMs in research. Institute offers a dynamic environment for high-quality research in all functional areas of management that will benefit various segments of the business and society.

Faculty

Dr. Amol Singh

Dr. Amol Singh


Ph. D.   IIT Roorkee

Dr. Ashwani Kumar

Dr. Ashwani Kumar


Ph.D.   IIT Roorkee

Dr. Koustab Ghosh

Dr. Koustab Ghosh


Ph.D.   IIT Kharagpur

Dr. Peeyush Pandey

Dr. Peeyush Pandey


Fellow IIM Indore

Frequently Asked Questions

Digital Marketing Analytics is important because it helps businesses to measure the performance of their digital marketing campaigns, understand their target audience, and optimize their marketing strategies to achieve better results.

Completing IIM Digital Marketing Certification Course can open up several career opportunities, depending on your interests, skills, and experience.

Digital Marketing Analyst: As a digital marketing analyst, you will be responsible for analyzing marketing data, identifying trends, and providing insights to improve digital marketing strategies. You will work closely with marketing teams to optimize campaigns and achieve business goals.

Digital Marketing Manager:As a digital marketing manager, you will be responsible for planning and executing digital marketing campaigns, managing budgets, and monitoring performance metrics. You will also be responsible for supervising digital marketing teams and ensuring that all campaigns are aligned with the company's overall marketing strategy.

Business Analyst:As a business analyst, you will be responsible for analyzing business data, identifying trends, and providing insights to improve business performance. You will work closely with various departments, including marketing, sales, and finance, to optimize business processes and achieve organizational goals.

Data Analyst:As a data analyst, you will be responsible for collecting, analyzing, and interpreting large data sets to provide insights that can drive business decisions. You will work with various departments to identify areas of improvement, optimize processes, and drive business growth.

Product Manager:As a product manager, you will be responsible for managing the entire lifecycle of a product, from conception to launch. You will work closely with marketing teams to develop marketing strategies that will help promote the product and achieve business goals.

There are several reasons why you should consider doing the IIM Strategic Digital Marketing Course over a local institute:

Prestigious brand name:IIMs are among the most prestigious business schools in India and are widely recognized for their academic excellence, industry-relevant curriculum, and world-class faculty.

Comprehensive curriculum:The IIM offers a comprehensive curriculum that covers all aspects of digital marketing, including strategy, SEO, social media marketing, content marketing, mobile marketing, email marketing, and analytics.

Expert faculty:The course is taught by experienced faculty members who are experts in their respective fields and bring real-world examples and case studies to the classroom.

Hands-on learning:The Best IIM Digital Marketing course offers various projects, assignments, and case studies that provide practical experience in digital marketing.

Industry recognition:The Online IIM Course is recognized and valued by the digital marketing industry.

INR 66,000 /- + 18% GST which can be paid in part payments.

With this certification course, you can gain expertise in all topics related to digital marketing, including fundamental concepts and advanced techniques. For further details, refer to the syllabus section.

The digital marketing course may also include real-life projects where you will work on actual digital marketing campaigns, either individually or in a team, to gain practical experience and develop your skills.

Yes, upon completion of the Strategic Digital Marketing & Analytics Course from IIM Rohtak, IIM Rohtak Executive Education will grant a verified certificate to participants. Participants will need to meet all required criteria of course. This Digital Marketing certificate can serve as a valuable credential to showcase your knowledge and skills in digital marketing to potential employers or clients.

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