Executive Certificate Program in

Strategic Digital Marketing Applied Analytics

 • 5 Months  • Online Mentorship

3 Hrs

Weekend Sessions


Campus Immersion


NIRF Ranking


Expert Faculty

About Digital Marketing Certification

The Strategic Digital Marketing and Analytics course focuses on constructing strategic frameworks to assist managers in facilitating their marketing endeavors and making informed decisions. This course will provide you with an analytical and theoretical framework to understand the emerging world of Digital Marketing and will help to learn systematic decision-making based on powerful proven analytical techniques. The objective is to gain a comprehensive grasp of digital marketing and cultivate the expertise, knowledge, and self-assurance necessary for conducting in-depth analyses.
This course in Strategic Digital Marketing and analytics is tailored for professionals seeking to cultivate their proficiency in devising digital marketing strategies and employing tactics that fuel business expansion.
The digital marketing certification offers a multifaceted learning experience, combining online sessions, interactive live virtual classes, real-world case studies, and hands-on projects. This IIM course can set you apart from your peers and showcase your mastery of the field, thus elevating your prospects for securing employment or advancing to a more senior role within your present company.

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Key Highlights of Digital Marketing Certification

Prestigious certification

The IIM course, earned upon program completion, enjoys widespread recognition and holds significant value within the industry.

Hands-on learning

This course offers hands-on digital marketing experience through projects, assignments, and real-world case studies.

Networking Opportunities

The Course facilitates engagement with industry specialists, guest speakers, and fellow digital marketing professionals.

Industry-Relevant Curriculum

A curriculum designed to cover the latest digital marketing trends, tools, and strategies.

IIM Expert Faculty

Instruction from experienced and industry-respected faculty members who bring real-world insights to the classroom.

Career advancement

Completing the Digital Marketing course earns an IIM Visakhapatnam Certificate, unlocking diverse career growth prospects.

Eligibility Criteria and Program Details


Graduates (10+2+3) or Diploma Holders from a recognized university (UGC / AICTE / DEC / AIU / state Government) in any discipline.

Work Experience

Aspirants with professional experience in any domain.

Course Fees

The IIM Strategic Digital Marketing Applied Analytics Course will cost INR 75,000/- + 18% GST which can also be paid in 3 part payments.

IIM Visakhapatnam Campus

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Who Should Enroll

Business Development Manager

Brand Manager

Digital Marketing Manager

Marketing Manager

Digital Marketing Specialist

Social Media Manager

Content Marketing Manager

SEO Manager/Analyst

Email Marketing Specialist

Analytics Manager/Analyst

E-commerce Manager

Entrepreneur/Startup Founder

Aspirants Seeking Career in Digital Marketing

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Syllabus of SDMAA Course

  • Revisit the Fundamentals of Marketing
  • Evolution of Marketing
  • Refreshing the 4 Ps of Marketing
  • Understanding Consumer Behavior
  • Evolution, Conceptualization of Digital Marketing
  • Search Marketing
  • Keyword Research
  • Understanding Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Website Creation & Management
  • Google Analytics
  • Google AdWords
  • Email Marketing
  • Social Media Marketing Strategy
  • Social Media Optimisation and Social Media Marketing
  • Social Media Analytics
  • Demand Forecasting
  • Designing Product and Service Features
  • Optimize Pricing
  • Estimating Linear and Power Demand Curves
  • Non-Linear Pricing
  • Design Sales Territory
  • Trade Economics
  • Designing a Retail Outlet
  • Promotion Mix Design
  • Media Selection Modelling
  • Optimizing Direct Mail Campaign
  • Calculating Customer Lifetime Value
  • Customer Sentiment Analysis
  • Campus Immersion



ROI of Digital Marketing Certification

The IIM Online Digital Marketing Course equips professionals with the essential tools to excel in the competitive digital marketing landscape aiming to excel in digital marketing and maintain a competitive edge. With a comprehensive curriculum, expert instructors, hands-on experience, and networking prospects, it fuels career advancement.

Digital Marketing Certificate

Upon successfully concluding the Strategic Digital Marketing Applied Analytics course, participants will be eligible to receive a verified certificate from IIM Visakhapatnam Executive Education. To qualify for this certificate, participants are required to fulfill the minimum attendance criteria and successfully submit their final project.


Admission Process

1. Counselling

Participants will be advised by professional counselors over the virtual mode

2. Shortlisting

Profiles will be shortlisted in view of qualification standards and counselor comments on the profile.

3. Application

Complete Online Application Form. Click here to fill the form.

4. Profile Approval

Profile gets Approved or Rejected based on the shared information.

5. Enrollment

Only Approved profiles proceed further for enrollment process.

About IIM Visakhapatnam

Indian Institute of Management Visakhapatnam (IIMV) belongs to the prestigious IIM family of business schools. It is a new generation IIM, set up by the Government of India in September 2015. At 29th place among the business schools pan-India in the National Institutional Ranking Framework 2022 of the Government of India, it is ahead of all new-generation IIMs established in 2015/2016.

Visakhapatnam is a picturesque port-city on the east coast of India. It is easily accessible by air, sea, rail, and road connections. It ranks among the cleanest cosmopolitan cities in the country. The city is a popular tourist destination with a beautiful beach on one side and a majestic mountain-range on the other. The vibrant city is well known for its heritage and hospitality; culture and cuisine; tradition and talent; trade and technology; innovation and industry; entrepreneurship and enterprise. Visakhapatnam is a base to several large, medium, and small companies (public and private) in the core sector, energy, financial services, infrastructure, IT, pharma, etc. The Eastern Naval Command of the Indian Navy is headquartered at Visakhapatnam. In short, it is one of the most preferred destinations in India to live, learn, yearn, and earn.

IIM Visakhapatnam Faculty

Pankaj Vishwakarma

Prof.  Pankaj Vishwakarma

Ph. D.   IIT Kharagpur

Pankaj Vishwakarma

Prof.  Pankaj Vishwakarma

Ph. D.   IIT Kharagpur

Amit Shankar

Prof.   Amit  Shankar

Ph. D.   IIT Kharagpur

Amit Shankar

Prof.   Amit  Shankar

Ph.D.   IIT Kharagpur

Frequently Asked Questions

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