Executive Certificate Programme in

New Product Development & Marketing Strategy

• 6 Months • Online Mentorship

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Who You Become

Product Managers

Marketing Managers

Business Development Managers

Entrepreneurs/Start-up Founders

Sales Managers

Project Managers

Corporate Strategists

Senior Product Manager

Product Owner

Product Marketing Manager

Product Evangelist or Advocate

Aspirants Seeking a Career in Product Development

3 Hrs

Weekend Sessions

IIM V

Campus Immersion

#29

NIRF Ranking

IIM

Expert Faculty

Overview of New Product Development & Marketing Strategy Course

Product development is a core managerial activity for most companies from multinational corporations to thriving startups. The New Product development planning policies, processes, and structures vary considerably across industries and organisations. Factors that contribute to new product development and its success include a thorough understanding of customer’s needs and wants the competitive situations, and the market dynamics, appropriate concept development, and commercialization.

The New Product Development and Marketing Strategy program aims to offer advanced understanding and develop the right expertise for competitive market dynamics, new product development, product strategy and management, commercialization strategy, designing effective marketing plan, and sustainable marketing strategy. The course will be delivered in six modules and all modules aim to train participants so that they can confidently analyze the competitive market dynamics and develop the right product for the customers.

This certification program offers an industry-aligned curriculum designed to impart knowledge and skills. It will be delivered by IIM faculty in collaboration with expert trainers from the industry. Upon successful completion of this course, participants will be able to understand the nature and importance of new products, learn different models of guiding new product success, learn the concepts of product design and testing, understand the tenets of product strategy, understand the complexity of marketing environments, explore how to understand customer needs and offer customized solutions, learn how to acquire new customers and retain existing customers, learning product positioning, and effective marketing and sales strategy.

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Key Highlights of Certification

This certification covers business basics, new product development, design, management, and more, boosting your expertise and insight.

Successful course completion earns a prestigious IIM certificate highly valued for professional credibility.

IIMs offer expert-led classes in new product development, design, management, and more with expert IIM faculty expertise and experience.

Participants interact, building a valuable network among peers and potential partners, and fostering significant professional bonds.

Real-world examples provide practical insights into product development, product marketing strategy, and branding challenges in product management.

Finishing the product development & marketing strategy course yields an IIM Visakhapatnam Certificate, paving the way for varied career opportunities.

Eligibility Criteria and Program Details

Education

Graduates (10+2+3) from a recognized university (UGC / AICTE / DEC / AIU / State Government) in any discipline.

Work Experience

Aspirants with one to three years of professional experience in any domain are preferable.

Course Fees

The IIM V New Product Development Course will cost INR 75,000/- + 18% GST which can also be paid in 3 part payments.

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Syllabus of This Course

Module 1: Business Fundamentals

Introduction (Understanding Business Environment)
HRM for small business organisations
Financial Management for new ventures
Operations Management
Competition & Strategy for small business
Business communication for entrepreneurs
Economics and Business environment
Digital interventions
Business Analytics
Introduction (Understanding Business Environment)

Module 2: New Product Development

Analysing Market opportunities
New Product Development Models
Stages of NPD Process
Idea generation
Screening new product ideas
Innovation in NPD
New Product Strategy

Module 3: Product Design and Management

Concept Development and Testing
Product Testing
Designing product launch and commercialization Strategy
Product Quality

Module 4: Understanding Market Environment

Understanding Industry Dynamics
Market Research
Exploring consumer needs
Segmentation, Targeting, Positioning
Consumer Persona
Demand Forecasting

Module 5: Devising GTM Strategy & Sustaining Marketing Strategy

"Marketing Mix Decision"
What to produce to satisfy consumers’ need
How much customer is willing to pay
How to reach to the potential consumers
How to promote the product
Digital marketing
Social media marketing
Digital transformation of the business
Product branding
Knowing customer values
Budgeting and Milestone
Achieving sustainability

Module 6: Integrating Product Marketing strategy with firm performance

Venture creation activities
Business Model (Innovation and Pivoting)
Business Plan creation
Impact assessment
Creating competitive advantage with strategic marketing
Marketing competitiveness
Entrepreneurial ecosystem dynamics
Challenges and opportunities
Workshop on Design Thinking

Certification

New Product Development & Marketing Strategy Course ROI

Completing IIM Visakhapatnam's Executive Development Programme in New Product Development & Marketing Strategy catalyzes career advancement. Offering comprehensive insights into business fundamentals, new product development, design, and management, this course elevates expertise, boosts income, expands networks, ensures job stability, encourages innovation, and drives digital transformation for exponential professional growth.

New Product Development & Marketing Strategy Course Certificate

Upon fulfilling attendance criteria and successfully concluding the final project, participants of IIM Visakhapatnam's Executive Development Programme in New Product Development & Marketing Strategy will obtain an accredited certificate from the Executive Education division.

Admission Process

1. Counselling

Participants will be advised by professional counselors over the virtual mode

2. Shortlisting

Profiles will be shortlisted in view of qualification standards and counselor comments on the profile.

3. Application

Complete Online Application Form. Click here to fill the form.

4. Profile Approval

Profile gets Approved or Rejected based on the shared information.

5. Enrollment

Only Approved profiles proceed further for enrollment process.

About IIM Visakhapatnam

Indian Institute of Management Visakhapatnam (IIMV) belongs to the prestigious IIM family of business schools. It is a new generation IIM, set up by the Government of India in September 2015. At 29th place among the business schools pan-India in the National Institutional Ranking Framework 2022 of the Government of India, it is ahead of all new-generation IIMs established in 2015/2016.

Visakhapatnam is a picturesque port-city on the east coast of India. It is easily accessible by air, sea, rail, and road connections. It ranks among the cleanest cosmopolitan cities in the country. The city is a popular tourist destination with a beautiful beach on one side and a majestic mountain-range on the other. The vibrant city is well known for its heritage and hospitality; culture and cuisine; tradition and talent; trade and technology; innovation and industry; entrepreneurship and enterprise. Visakhapatnam is a base to several large, medium, and small companies (public and private) in the core sector, energy, financial services, infrastructure, IT, pharma, etc. The Eastern Naval Command of the Indian Navy is headquartered at Visakhapatnam. In short, it is one of the most preferred destinations in India to live, learn, yearn, and earn.

IIM Visakhapatnam Faculty

Sushil Kumar

Ph.D. IIM Raipur

Sushil Kumar

Ph.D. IIM Raipur

Amit Shankar

Ph. D. IIT Kharagpur

Amit Shankar

Ph. D. IIT Kharagpur

Frequently Asked Questions

What is product development and marketing?

Product development refers to the process of creating, designing, and bringing a new product or service to the market. It involves various stages, including idea generation, research, design, testing, prototyping, manufacturing, and launching the product. The primary goal of product development is to meet customer needs or solve a problem in the market while considering factors like usability, functionality, quality, and cost-effectiveness.

Marketing, on the other hand, involves the activities and strategies used to promote, advertise, and sell products or services to consumers. It encompasses market research, identifying target audiences, developing marketing campaigns, determining pricing strategies, creating compelling messaging, utilizing advertising channels (such as digital marketing, social media, traditional advertising, etc.), and analyzing consumer behavior to drive sales and increase brand awareness.

In essence, while product development focuses on creating and refining a product or service, marketing concentrates on reaching potential customers, communicating the product's value, and driving its adoption and sales in the market. Both functions are critical for a successful product lifecycle, as they work hand in hand to create, introduce, and sustain a product in the marketplace.

What is the duration of IIM Visakhapatnam's new product development & marketing strategy certification?

The Executive Development Programme in New Product Development & Marketing Strategy offered by IIM Vishakhapatnam extends over a period of 6 months.

What are the eligibility criteria for IIM Visakhapatnam's New Product Development & Marketing Strategy certification?

According to the eligibility criteria set forth by The Executive Development Programme in New Product Development & Marketing Strategy provided by IIM Vishakhapatnam, prospective candidates must meet the following requirements:

1. Participants should be graduates from a recognized University in any discipline,
2. Diploma holders and Final year students will be also considered,
3. Proficiency in English spoken and written is mandatory,

Is IIM product development certification good for career?

Certifications, including those offered by prestigious institutions like the Indian Institutes of Management (IIMs), can certainly be beneficial for one's career in product development and marketing. Here are several reasons why an IIM product development certification could be advantageous:

1. Credibility and Reputation: IIMs are renowned for their academic excellence and rigorous programs. Holding a certification from an esteemed institution like an IIM can enhance your credibility and signal to employers or clients that you've undergone quality training in product development and marketing strategy.
2. Knowledge and Skill Enhancement: These programs are designed by experts and industry professionals. They offer specialized knowledge, practical insights, and updated strategies relevant to the dynamic field of product development and marketing. Such knowledge can help you stay competitive and adaptable in your career.
3. Networking Opportunities: Joining an IIM program connects you with a diverse group of professionals, allowing you to expand your network within the industry. Networking can open doors to new opportunities, partnerships, collaborations, and exposure to different perspectives.
4. Career Advancement: A certification from a reputable institution like an IIM can significantly bolster your resume. It may differentiate you from other candidates, leading to career advancement opportunities, promotions, or higher-paying roles.
5. Industry Recognition: Employers often value certifications from recognized institutions when evaluating candidates for positions in product development and marketing. Having an IIM certification may give you an edge during the hiring process.

However, while an IIM product development certification can provide numerous advantages, its impact on your career ultimately depends on various factors, including your dedication to learning, application of knowledge gained, relevant work experience, and how well you leverage the certification in your job search or professional endeavors.
It's essential to assess your career goals and determine if the specific content and expertise offered by the certification align with your aspirations before committing to such a program. Additionally, supplementing a certification with practical experience and continuous learning can further enhance its value in your career progression.

How much does it cost to get IIM Visakhapatnam's new product development & marketing strategy certification?

The total fee for the IIM Online certification in product development & marketing strategy amounts to INR 75,000/- plus applicable GST. You can opt for the convenience of paying this sum in three easily manageable installments.

What is the salary range in the product development and marketing strategy field?

The salary range in the product development and marketing strategy field can vary significantly based on several factors such as job role, level of experience, location, industry, and the specific company or organization. Here's an approximate salary range breakdown for some common roles within these fields:

Product Manager:
1. Entry-level: $60,000 to $100,000 per year
2. Mid-level/Experienced: $90,000 to $150,000 per year
3. Senior/Experienced with leadership responsibilities: $120,000 to $200,000+ per year

Marketing Manager:
1. Entry-level: $50,000 to $80,000 per year
2. Mid-level/Experienced: $70,000 to $120,000 per year
3. Senior/Experienced with leadership responsibilities: $100,000 to $180,000+ per year

Product Marketing Manager:
1. Entry-level: $60,000 to $90,000 per year
2. Mid-level/Experienced: $80,000 to $130,000 per year
3. Senior/Experienced with leadership responsibilities: $110,000 to $180,000+ per year

These figures are approximate and can vary widely based on factors such as geographic location, company size, industry, educational qualifications, additional skills, and the specific responsibilities and scope of the role.

Upon successful completion of a product development and marketing strategy certification, what career opportunities become available for professionals?

Upon successful completion of a product development and marketing strategy certification, professionals can explore a multitude of career opportunities across various industries. Some potential job prospects include:

1. Product Manager: Overseeing the development, launch, and management of products, understanding market needs, and coordinating with cross-functional teams.
2. Marketing Manager: Creating and implementing strategic marketing plans, managing campaigns, analyzing market trends, and overseeing promotional activities.
3. Brand Manager: Developing and maintaining brand identity, managing brand positioning, and implementing strategies to enhance brand awareness and equity.
4. Market Research Analyst: Conducting research, gathering data, and analyzing market trends to identify consumer preferences and make informed decisions.
5. Digital Marketing Specialist: Executing digital marketing campaigns, including SEO, social media marketing, email marketing, and online advertising to reach target audiences.
6. Product Development Specialist: Collaborating with teams to conceptualize, design, and develop new products or improve existing ones based on market demands and consumer feedback.
7. Business Development Manager: Identifying strategic partnerships, exploring new markets, and developing strategies to expand business opportunities.
8. Product Marketing Manager: Developing marketing strategies specific to products, creating compelling messaging, and enabling successful product launches.
9. Innovation Manager: Leading efforts to drive innovation within an organization, identifying opportunities for new products/services, and fostering a culture of creativity.
10. Entrepreneur/Startup Founder: Using acquired skills to start and manage a business venture, creating products or services while developing effective marketing strategies

These roles may exist in various industries such as technology, consumer goods, healthcare, finance, and more. Professionals with expertise in product development and marketing strategy certification possess versatile skills that are highly sought after in today's competitive job market.

Executive Certificate Programme in

New Product Development & Marketing Strategy

Who You Become

3 Hrs

Weekend Sessions

IIM V

Campus Immersion

#29

NIRF Ranking

IIM

Expert Faculty

Overview of New Product Development & Marketing Strategy Course

Want to know more ?

Key Highlights of Certification

Eligibility Criteria and Program Details

Education

Work Experience

Course Fees

IIM Visakhapatnam Campus

Our Alumni are working at

Evaluating if this course is right for you?

Check out career paths of your interest

Syllabus of This Course

Tools

Certification

New Product Development & Marketing Strategy Course ROI

New Product Development & Marketing Strategy Course Certificate

Admission Process

1. Counselling

2. Shortlisting

3. Application

4. Profile Approval

5. Enrollment

About IIM Visakhapatnam

IIM Visakhapatnam Faculty

Sushil Kumar

Ph.D. IIM Raipur

Sushil Kumar

Ph.D. IIM Raipur

Amit Shankar

Ph. D. IIT Kharagpur

Amit Shankar

Ph. D. IIT Kharagpur

Frequently Asked Questions

Still have any queries?

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