Executive Certificate Programme in

New Product Development & Marketing Strategy

 • 6 Months  • Online Mentorship

Who You Become

Product Managers

Marketing Managers

Business Development Managers

Entrepreneurs/Start-up Founders

Sales Managers

Project Managers

Corporate Strategists

Senior Product Manager

Product Owner

Product Marketing Manager

Product Evangelist or Advocate

Aspirants Seeking a Career in Product Development

3 Hrs

Weekend Sessions


Campus Immersion


NIRF Ranking


Expert Faculty

Overview of New Product Development & Marketing Strategy Course

Product development is a core managerial activity for most companies from multinational corporations to thriving startups. The New Product development planning policies, processes, and structures vary considerably across industries and organisations. Factors that contribute to new product development and its success include a thorough understanding of customer’s needs and wants the competitive situations, and the market dynamics, appropriate concept development, and commercialization.
The New Product Development and Marketing Strategy program aims to offer advanced understanding and develop the right expertise for competitive market dynamics, new product development, product strategy and management, commercialization strategy, designing effective marketing plan, and sustainable marketing strategy. The course will be delivered in six modules and all modules aim to train participants so that they can confidently analyze the competitive market dynamics and develop the right product for the customers.
This certification program offers an industry-aligned curriculum designed to impart knowledge and skills. It will be delivered by IIM faculty in collaboration with expert trainers from the industry. Upon successful completion of this course, participants will be able to understand the nature and importance of new products, learn different models of guiding new product success, learn the concepts of product design and testing, understand the tenets of product strategy, understand the complexity of marketing environments, explore how to understand customer needs and offer customized solutions, learn how to acquire new customers and retain existing customers, learning product positioning, and effective marketing and sales strategy.

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Key Highlights of Certification

This certification covers business basics, new product development, design, management, and more, boosting your expertise and insight.

Successful course completion earns a prestigious IIM certificate highly valued for professional credibility.

IIMs offer expert-led classes in new product development, design, management, and more with expert IIM faculty expertise and experience.

Participants interact, building a valuable network among peers and potential partners, and fostering significant professional bonds.

Real-world examples provide practical insights into product development, product marketing strategy, and branding challenges in product management.

Finishing the product development & marketing strategy course yields an IIM Visakhapatnam Certificate, paving the way for varied career opportunities.

Eligibility Criteria and Program Details


Graduates (10+2+3) from a recognized university (UGC / AICTE / DEC / AIU / State Government) in any discipline.

Work Experience

Aspirants with one to three years of professional experience in any domain are preferable.

Course Fees

The IIM V New Product Development Course will cost INR 75,000/- + 18% GST which can also be paid in 3 part payments.

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Syllabus of This Course

  • Introduction (Understanding Business Environment)
  • HRM for small business organisations
  • Financial Management for new ventures
  • Operations Management
  • Competition & Strategy for small business
  • Business communication for entrepreneurs
  • Economics and Business environment
  • Digital interventions
  • Business Analytics
  • Introduction (Understanding Business Environment)
  • Analysing Market opportunities
  • New Product Development Models
  • Stages of NPD Process
  • Idea generation
  • Screening new product ideas
  • Innovation in NPD
  • New Product Strategy
  • Concept Development and Testing
  • Product Testing
  • Designing product launch and commercialization Strategy
  • Product Quality
  • Understanding Industry Dynamics
  • Market Research
  • Exploring consumer needs
  • Segmentation, Targeting, Positioning
  • Consumer Persona
  • Demand Forecasting
  • "Marketing Mix Decision"
  • What to produce to satisfy consumers’ need
  • How much customer is willing to pay
  • How to reach to the potential consumers
  • How to promote the product
  • Digital marketing
  • Social media marketing
  • Digital transformation of the business
  • Product branding
  • Knowing customer values
  • Budgeting and Milestone
  • Achieving sustainability
  • Venture creation activities
  • Business Model (Innovation and Pivoting)
  • Business Plan creation
  • Impact assessment
  • Creating competitive advantage with strategic marketing
  • Marketing competitiveness
  • Entrepreneurial ecosystem dynamics
  • Challenges and opportunities
  • Workshop on Design Thinking



New Product Development & Marketing Strategy Course ROI

Completing IIM Visakhapatnam's Executive Development Programme in New Product Development & Marketing Strategy catalyzes career advancement. Offering comprehensive insights into business fundamentals, new product development, design, and management, this course elevates expertise, boosts income, expands networks, ensures job stability, encourages innovation, and drives digital transformation for exponential professional growth.

New Product Development & Marketing Strategy Course Certificate

Upon fulfilling attendance criteria and successfully concluding the final project, participants of IIM Visakhapatnam's Executive Development Programme in New Product Development & Marketing Strategy will obtain an accredited certificate from the Executive Education division.


Admission Process

1. Counselling

Participants will be advised by professional counselors over the virtual mode

2. Shortlisting

Profiles will be shortlisted in view of qualification standards and counselor comments on the profile.

3. Application

Complete Online Application Form. Click here to fill the form.

4. Profile Approval

Profile gets Approved or Rejected based on the shared information.

5. Enrollment

Only Approved profiles proceed further for enrollment process.

About IIM Visakhapatnam

Indian Institute of Management Visakhapatnam (IIMV) belongs to the prestigious IIM family of business schools. It is a new generation IIM, set up by the Government of India in September 2015. At 29th place among the business schools pan-India in the National Institutional Ranking Framework 2022 of the Government of India, it is ahead of all new-generation IIMs established in 2015/2016.

Visakhapatnam is a picturesque port-city on the east coast of India. It is easily accessible by air, sea, rail, and road connections. It ranks among the cleanest cosmopolitan cities in the country. The city is a popular tourist destination with a beautiful beach on one side and a majestic mountain-range on the other. The vibrant city is well known for its heritage and hospitality; culture and cuisine; tradition and talent; trade and technology; innovation and industry; entrepreneurship and enterprise. Visakhapatnam is a base to several large, medium, and small companies (public and private) in the core sector, energy, financial services, infrastructure, IT, pharma, etc. The Eastern Naval Command of the Indian Navy is headquartered at Visakhapatnam. In short, it is one of the most preferred destinations in India to live, learn, yearn, and earn.

IIM Visakhapatnam Faculty


Sushil Kumar

Ph.D.   IIM Raipur


Sushil Kumar

Ph.D.   IIM Raipur


Amit Shankar

Ph. D.   IIT Kharagpur


Amit Shankar

Ph. D.   IIT Kharagpur

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