Post Graduate Certificate Program in

Marketing with Product and Brand Management

 • 9-10 Months  • Live Online Sessions  • Alumni Status

3 Hrs

Weekend Sessions

IIM V

Campus Immersion

#26

NIRF Ranking

IIM

Expert Faculty

About Marketing with Product and Brand Management

The Certificate Program in Marketing with Product and Brand Management aims to equip learners with a comprehensive understanding of fundamentals of marketing, marketing strategies, consumer behavior, and the principles of product and brand management. Additionally, the program covers digital marketing, pricing strategies, and promotional techniques, enabling learners to drive business growth. It will enhance your skills and knowledge in product management, improve your career prospects in the product space, and help you become an effective leaders in driving the success of products and services.
The Post Graduate Certificate Program in Marketing with Product and Brand Management from IIM equips professionals with strategic marketing skills. Learn brand positioning, consumer behavior, and market analytics to drive business growth and innovation. Elevate your career with expert insights and industry-relevant knowledge.
The Post Graduate Certificate Program in Marketing with Product and Brand Management from IIM empowers professionals with cutting-edge marketing strategies. Master brand positioning, consumer insights, and market analytics to drive business success and advance your career in the dynamic marketing landscape.

Want to know more ?

Key Highlights of this Course

Be An IIM Alumni

Participants of open PG Certificate Programs may qualify for Executive Alumni Status upon meeting the eligibility criteria.

Career Advancement

Earn an IIM Visakhapatnam Certificate in Product Development & Marketing Strategy, unlocking diverse career opportunities in marketing and branding.

IIM Expert Faculty

Gain insights from esteemed IIM professors and industry experts, combining academic excellence with real-world experience to enhance your learning.

Prestige and Recognition

An IIM certification boosts professional credibility, earning industry recognition, a competitive edge, and better career growth opportunities with top employers.

Networking Opportunities

The Corporate Strategic Management and Leadership Course enables students to network and collaborate with industry experts and alumni for valuable insights.

Comprehensive Curriculum

The program offers a comprehensive curriculum covering corporate strategy, including competitive analysis, market positioning, and strategic growth.

Eligibility Criteria and Program Details

Education

Graduates from a recognized University (UGC/AICTE/DEC/AIU/State Government) or an equivalent diploma holder.

Work Experience

Aspirants with professional experience of 2 years in any domain.

Course Fees

The IIMV Marketing with Product and Brand Management course will cost INR 2,05,000/- plus 18% GST which can also be paid in 4 part payments.

IIM Visakhapatnam Campus

Our Alumni are working at

carlsberg
ashok-leyland
reliance
zomato
tata_technologies
amazon
samsung

Who Should Enroll

Brand Manager

Product Manager

Marketing Manager

Digital Marketing Manager

Category Manager

Growth Manager

Sales & Marketing Strategist

Market Research Analyst

Advertising & Promotions Manager

Customer Insights Manager

Evaluating if this course is right for you?

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Free Career Counselling:- 9910180728

Syllabus of this Course

  • Definition and Evolution of Marketing
  • Concept of Value
  • Digital vs. Traditional Marketing
  • Marketing and growth strategies
  • Segmentation, Targeting and Positioning
  • Market environmental analysis
  • Marketing Mix
  • Understanding consumers
  • Consumer Decision-Making Process
  • Customer Journey Mapping, Consumer personas
  • Cultural and Social Influences on Buying Behavior
  • Customer Research
  • What are goods, services, and ideas?
  • Product Differentiation
  • Product Portfolio Management
  • Understanding Pricing Basics
  • Pricing Models and Strategies
  • Creating Growth Loops within the Product
  • What is a Retailer?
  • Retailing
  • Omni Channel Vs Multi-Channel Retailing
  • Retail Strategy
  • Introduction to IMC and the Evolution of Advertising
  • Multi-Channel Communication Strategies
  • STP in communication
  • Media options and Sales promotion
  • Public relations
  • Digital Marketing fundamentals
  • Facets of Digital Marketing
  • SEO and SEM Basics
  • Social Media Marketing Strategies
  • Content Marketing Tactics
  • Defining Key Performance Indicators (KPIs)
  • Emerging Trends in Digital Marketing
  • Fundamentals of AI in Marketing
  • AI and its significance in modern marketing strategies.
  • AI for Customer Insights and Segmentation
  • Ethical AI in Marketing
    • Roles and Responsibilities of Product Managers
    • Understanding the Product Lifecycle
    • Defining Product Vision and Goals
    • Developing product strategy and designing the right product
    • Theory to Product
    • Product Portfolio, Product Mix
    • Product Building Frameworks
    • Product Lifecycle / during crisis
    • Introduction to JTBD Theory
    • Identifying Customer “Jobs”
    • Structuring Product Features around JTBD
    • Examples of Successful JTBD Applications
    • Creativity and Innovation
    • New Product Development Process
    • Hypothesis testing, A/B testing, MVP
    • RICE and KANO
    • Agile, Scrum, Waterfall
    • North Star metric
    • Event based tracking.
    • User flows, Funnel
    • Cohort Analysis
    • Performance Metrics
    • Determining Success Criteria
    • Identifying corrective measures/improvement
    • Brand Equity and Brand Strategies
    • Brand Crisis Management
    • Fundamentals of a GTM Strategy
    • Developing a GTM Strategy for New Products
    • Pricing Strategies in GTM
    • Competitive Positioning and Differentiation
    • GTM 101 Principles
    • Product Launch Plan
    • Marketing and Sales Strategies

    Certification

    ROI of Marketing with Product and Brand Management


    Earning a Post Graduate Certificate in Marketing with Product and Brand Management from a prestigious institution like IIM can significantly boost your career. This program equips you with advanced expertise, essential skills, and practical insights, including mastery of Business Model Canvas, Design Thinking, and Growth Strategies—key elements for effective project management and professional advancement.


    Marketing with Product and Brand Management Course Certificate


    Upon successful completion of the Post Graduate Certificate Program in Marketing with Product and Brand Management, participants will receive a Post Graduate Certificate from IIM Visakhapatnam. Certification eligibility requires meeting the attendance requirements and submitting a satisfactory final project.

    APM-IIM-Visakhapatnam

    Admission Process

    1. Counselling


    Participants will be advised by professional counselors over the virtual mode

    2. Shortlisting


    Profiles will be shortlisted in view of qualification standards and counselor comments on the profile.

    3. Application


    Complete Online Application Form. Click here to fill the form.

    4. Profile Approval


    Profile gets Approved or Rejected based on the shared information.

    5. Enrollment


    Only Approved profiles proceed further for enrollment process.

    About IIM Visakhapatnam

    Indian Institute of Management Visakhapatnam (IIMV) belongs to the prestigious IIM family of business schools. It is a new generation IIM, set up by the Government of India in September 2015. At 26th place among the business schools pan-India in the National Institutional Ranking Framework 2024 of the Government of India, it is ahead of all new-generation IIMs established in 2015/2016.

    Visakhapatnam is a picturesque port-city on the east coast of India. It is easily accessible by air, sea, rail, and road connections. It ranks among the cleanest cosmopolitan cities in the country. The city is a popular tourist destination with a beautiful beach on one side and a majestic mountain-range on the other. The vibrant city is well known for its heritage and hospitality; culture and cuisine; tradition and talent; trade and technology; innovation and industry; entrepreneurship and enterprise. Visakhapatnam is a base to several large, medium, and small companies (public and private) in the core sector, energy, financial services, infrastructure, IT, pharma, etc. The Eastern Naval Command of the Indian Navy is headquartered at Visakhapatnam. In short, it is one of the most preferred destinations in India to live, learn, yearn, and earn.

    IIM Visakhapatnam Faculty

    Pankaj-Vishwakarma.jpg

    Prof. Pankaj Vishwakarma


    Programme Director
    PhD.  IIT Kharagpur

    >
    Prof. Preeti Virdi

    Prof. Preeti Virdi


    Programme Co-Director
    PhD IIT Bombay

    Frequently Asked Questions

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