Executive Certificate Program in

Product Management in the Digital Era

 • 5 Months  • Online Mentorship

2.5 Hrs

Weekend Sessions


Campus Immersion


NIRF Ranking


In-demand Tools

About Product Management in the Digital Era Course

The Product Management in the Digital Era program offers a comprehensive curriculum designed to equip individuals with the skills and knowledge needed to effectively manage and drive the development of digital products. This program typically covers a wide range of cutting-edge topics, including , design thinking, lean approach, user experience design, agile development methodologies, product metrics, disruptive technology trends and platforms, in addition to market research, and business strategy.
Participants will learn how to identify product opportunities, define product vision, create user personas, and develop product roadmaps. They will also delve into the intricacies of user-centred design, wireframing, and prototyping, ensuring that the products they manage are intuitive and user-friendly. The program often emphasizes the importance of collaboration and effective communication among cross-functional teams, enabling participants to lead and coordinate efforts among developers, marketers, and other stakeholders.
Strategic aspects, such as pricing strategies, competitive analysis, and go-to-market planning, are also typically covered. The participants are also introduced to the principles of responsible product management to address issues of ethics, cybersecurity and regulation related to digital products. By the end of the program, participants should be well-equipped to navigate the dynamic landscape of Product Management in the Digital Era, transforming ideas into successful and user-centric digital products while driving business growth.

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Key Highlights of the Certification

Recognized Certification

IIM's certification is esteemed in business and tech. Graduates gain confidence, credibility, and employability in Product Management in the Digital Era.

Comprehensive Curriculum

IIM's Product Management in the Digital Era certification covers market analysis, UX design, agile methods & business strategy for a holistic grasp.

Capstone Projects

Learners participate in practical projects, cultivating critical thinking, problem-solving, and informed decision-making in Product Management in the Digital Era.

Industry-Relevance Tools Training

This certification imparts essential skills in Jira, Tableau, Figma, Python, and agile methods, vital for success in the dynamic Product Management in the Digital Era.

Networking Opportunities

The certification offers a chance to engage with peers, fostering learning, collaboration, and networking for valuable insights, partnerships, and career growth.

Expert Faculty

Guided by experienced industry pros and faculty, the program offers practical insights, real-case studies, and expert guidance for effective Product Management in the Digital Era.

Eligibility Criteria and Program Details


Graduates (10+2+3) or Diploma Holders from a recognized university (UGC / AICTE / DEC / AIU / state Government) in any discipline.

Work Experience

Aspirants with professional experience in any domain.

Course Fees

The IIM Product Management in the Digital Era Course will cost INR 77,000/- + 18% GST which can also be paid in 3 part payments.

IIM Visakhapatnam Campus

Our Participants are working at


What you become?

Product Manager

Digital Product Manager

Senior Product Manager

Product Owner

UX/Product Designer

Product Marketing Manager

Innovation Manager

Startup Founder or Entrepreneur

Consultant or Freelancer

Industry Specialist

Product Evangelist or Advocate

Aspirants Seeking a Career in DPM

Evaluating if this course is right for you?

Check out career paths of your interest

Syllabus of this Course

  • Building an innovation culture
  • Course overview
  • New product development - stages & strategies
  • Digital product innovations - enterprise and consumer products
  • Organizational Mindset for digital products
  • Managing competition
  • Stakeholder management
  • Digital product strategy for organizations
  • Mobile and web-based strategies for products
  • The Product Lifecycle
  • Product management role(s) and responsibilities
  • Managing new vs existing products
  • Design thinking principles and tools
  • Methods for understanding Customer needs
  • Problem discovery and Opportunity analysis
  • Market segmentation
  • User personas
  • User journey mapping
  • Frameworks used by practitioners
  • Minimum viable product
  • UX design foundations and principles
  • Prototyping
  • User testing
  • Agile methodologies
  • Continuous development and deployment
  • Strategies for pricing and launch
  • Product metrics, growth and performance
  • Forecasting
  • Brand management
  • Cloud, AI/ML, blockchain, automation
  • Product architectures
  • Digital Platform Design
  • Digital Platform Strategy
  • Responsible practices
  • Cybersecurity
  • Law and ethics



IIM Visakhapatnam Course's ROI

The IIM Visakhapatnam certification in Product Management in the Digital Era empowers professionals for success in the digital realm. It imparts expertise in market analysis, agility, and user experience. This enhances career potential, fostering valuable industry connections and practical skills. With IIM Visakhapatnam's esteemed reputation, graduates become top candidates for Product Management roles, ensuring a substantial ROI personally and professionally.

IIM Visakhapatnam Course's Certificate

After successfully finishing the Product Management in the Digital Era Courses, participants will be eligible to receive a verified certificate from IIM Visakhapatnam Executive Education. To attain the certificate, participants are required to fulfill the minimum attendance requirements and submit their final project as per the guidelines.

Digital Product Management

Admission Process

1. Counselling

Participants will be advised by professional counselors over the virtual mode

2. Shortlisting

Profiles will be shortlisted in view of qualification standards and counselor comments on the profile.

3. Application

Complete Online Application Form. Click here to fill the form.

4. Profile Approval

Profile gets Approved or Rejected based on the shared information.

5. Enrollment

Only Approved profiles proceed further for enrollment process.

About IIM Visakhapatnam

Indian Institute of Management Visakhapatnam (IIMV) belongs to the prestigious IIM family of business schools. It is a new generation IIM, set up by the Government of India in September 2015. At 29th place among the business schools pan-India in the National Institutional Ranking Framework 2022 of the Government of India, it is ahead of all new-generation IIMs established in 2015/2016.

Visakhapatnam is a picturesque port-city on the east coast of India. It is easily accessible by air, sea, rail, and road connections. It ranks among the cleanest cosmopolitan cities in the country. The city is a popular tourist destination with a beautiful beach on one side and a majestic mountain-range on the other. The vibrant city is well known for its heritage and hospitality; culture and cuisine; tradition and talent; trade and technology; innovation and industry; entrepreneurship and enterprise. Visakhapatnam is a base to several large, medium, and small companies (public and private) in the core sector, energy, financial services, infrastructure, IT, pharma, etc. The Eastern Naval Command of the Indian Navy is headquartered at Visakhapatnam. In short, it is one of the most preferred destinations in India to live, learn, yearn, and earn.

IIM Visakhapatnam Faculty

Bhavya P S

Prof. Bhavya P S

Ph.D.   IIM Bangalore

Neena Pandey

Prof. Neena Pandey

Ph.D.   IIM Bangalore

Ex Samsung, Ex Verizon
Abhishek Srivastava

Prof. Abhishek S

Ph. D.   IIM Ranchi

Ex Adobe, Ex Verizon
Josyula Srinivas

Prof. Josyula Srinivas

Ph.D.   University of Hyderabad

Ex NISG, Ex Accenture, Ex HP, Ex TCS

Frequently Asked Questions

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