Executive Certificate Program in

Advanced Product & Brand Management

 • 5 Months  • Online Mentorship

3 Hrs

Weekend Sessions


Campus Immersion


NIRF Ranking


Expert Faculty

About Advanced Product & Brand Management

The Product Management course can enhance your skills and knowledge in product management, improve your career prospects in the digital product space, and become an effective leader in driving the success of products and services.
The Advanced Product & Brand Management course at IIM Visakhapatnam aims to equip candidates with a thorough grasp of the strategies and techniques essential for proficient product and brand management. This course delves into a diverse array of subjects, such as marketing research, consumer behavior, product design and development, brand positioning, pricing, promotion, and distribution.
This program from IIM Visakhapatnam offers candidates hands-on experience through case studies, simulations, and industry projects. Additionally, participants will have the chance to engage with industry experts, gaining valuable insights into real-world brand and product management challenges.

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Key Highlights of Product Management Certification

Networking Opportunities

The certification provides an opportunity to connect with peers, promoting learning, collaboration, and networking, which leads to valuable insights, partnerships, and career advancement.

IIM Faculty

IIMs offer expert-led classes in product development, design, and management, leveraging faculty expertise and experience.

Case Studies

Real-life cases offer practical insights into product development, marketing strategies, and branding challenges in product management.

Career Advancement

Completing the product development & marketing strategy course earns you an IIM Visakhapatnam Certificate, opening doors to diverse career prospects.

Comprehensive Curriculum

This certification spans business fundamentals, product development, design, management, and enhancing your expertise and insight.

Prestigious IIM Certificate

Completion of the course successfully results in obtaining a prestigious certificate from IIM, esteemed for its significant professional credibility.

Eligibility Criteria and Program Details


Graduates (10+2+3) or Diploma Holders from a recognized university (UGC / AICTE / DEC / AIU / state Government) in any discipline.

Work Experience

Aspirants with professional experience in any domain.

Course Fees

The IIM Advanced Product & Brand Management Course will cost INR 75,000/- + 18% GST which can also be paid in 3 part payments.

IIM Visakhapatnam Campus

Our Alumni are working at


Who Should Enroll

Product Manager

Marketing Manager

Marketing Director

Product Marketing Specialist

Brand Communications Manager

Brand Manager

Brand Strategist

Market Research Analyst

Digital Marketing Manager

Advertising Manager

Sales and Brand Manager

Product Development Manager

Aspirants Seeking Career in Product & Brand Management

Evaluating if this course is right for you?

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Syllabus of APBM Course

  • Marketing in Digital Era
  • Market environmental analysis; TAM SAM SOM
  • Marketing Plan and Growth Strategies
  • Segmentation Targeting and Positioning, Competition analysis
  • Understanding the Customer
  • Customer Journey mapping, Consumer personas
  • Customer Research
  • Developing product strategy and designing the right product
  • Theory to Product
  • Product Portfolio, Product Mix
  • Product Building Frameworks
  • Product Lifecycle
  • Creativity and Innovation
  • New Product Development Process
  • Hypothesis testing, A/B testing, MVP
  • Product roadmap
  • RICE and KANO, Agile, Scrum, Waterfall
  • North Star metric
  • Event based tracking.
  • User flows, Funnel
  • Cohort Analysis
  • Performance Metrics
  • Determining Success Criteria
  • Identifying corrective measures/improvement
  • Pricing Models and Strategies
  • Creating Growth Loops within the Product
  • Introduction to Brand Management
  • Brand Knowledge Structures, Brand Elements and Designing Marketing Programs
  • Measuring and Managing Brand Equity
  • Brand Strategies and Brand Architecture
  • Luxury Brand Management
  • Challenges of managing Global Brands
  • Storytelling
  • Communication Strategies
  • GTM 101 Principles
  • Product Launch Plan
  • Marketing and Sales Strategies


About Advanced Product & Brand Management Course ROI

Participating in the Advanced Product & Brand Management Course at IIM Visakhapatnam offers numerous advantages, including advancing your career prospects, expanding your professional connections, honing your skill set, improving your decision-making skills, bolstering your confidence, and positioning you for elevated job roles with increased responsibilities and superior compensation packages.

About Advanced Product & Brand Management Course’s Certificate

After successfully finishing the Advanced Product & Brand Management Course, participants in IIM Visakhapatnam Executive Education will be awarded a verified certificate. Meeting minimum attendance requirements and submitting the final project are necessary to receive the certificate.


Admission Process

1. Counselling

Participants will be advised by professional counselors over the virtual mode

2. Shortlisting

Profiles will be shortlisted in view of qualification standards and counselor comments on the profile.

3. Application

Complete Online Application Form. Click here to fill the form.

4. Profile Approval

Profile gets Approved or Rejected based on the shared information.

5. Enrollment

Only Approved profiles proceed further for enrollment process.

About IIM Visakhapatnam

Indian Institute of Management Visakhapatnam (IIMV) belongs to the prestigious IIM family of business schools. It is a new generation IIM, set up by the Government of India in September 2015. At 29th place among the business schools pan-India in the National Institutional Ranking Framework 2022 of the Government of India, it is ahead of all new-generation IIMs established in 2015/2016.

Visakhapatnam is a picturesque port-city on the east coast of India. It is easily accessible by air, sea, rail, and road connections. It ranks among the cleanest cosmopolitan cities in the country. The city is a popular tourist destination with a beautiful beach on one side and a majestic mountain-range on the other. The vibrant city is well known for its heritage and hospitality; culture and cuisine; tradition and talent; trade and technology; innovation and industry; entrepreneurship and enterprise. Visakhapatnam is a base to several large, medium, and small companies (public and private) in the core sector, energy, financial services, infrastructure, IT, pharma, etc. The Eastern Naval Command of the Indian Navy is headquartered at Visakhapatnam. In short, it is one of the most preferred destinations in India to live, learn, yearn, and earn.

IIM Visakhapatnam Faculty

Priyavrat Sanyal

Prof. Pankaj Vishwakarma

Ph.D.   IIM Indore

Aalok Kumar

Prof. Pankaj Vishwakarma

Preeti Virdi

Prof. Preeti Virdi

Preeti Virdi

Dr. Preeti Virdi

Frequently Asked Questions

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