Executive Certificate Program in

Product & Brand Management (Batch 2)

132 Ratings • 4 Months • Online Mentorship

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97%

Completion Rate

432+

Learner

10.5%

CAGR By CII

4.8

Program Rating

About this Course

Product and brand management lies at the intersection of business, technology, and consumer experience. The field has witnessed a digital revolution, resulting in magnificent developments. This demands looking at the field from a fresh perspective, not discounting the traditional knowledge, instead building on it while also understanding when it does render obsolete.

Product and brand management certification program with IIM Amritsar is a management certification course for four months in which you will learn from India’s leading faculty and industry mentors about the technologies and methodologies that assist you in strengthening the brand’s position and overcoming threats. Product and Brand Management plays a vital role in business strategy. Whether you are a brand manager, product marketer, business leader, or entrepreneur, this certificate course will be very beneficial for you to enhance your product or brand’s market value.

This program will help you build a foundation block for your brand and better understand the customer approach. By completing this course, you will gain expertise in making critical decisions about brand repositioning and extension. You’ll get the opportunity to learn important facets of analyzing, understanding, and managing your product and brand for long-term value and the highest success. After taking up this course, you will be able to work with both products and brands to engage more audiences. You will also dive deeper into the business impact of product and brand management initiatives and systematically strategize plans to excel in the field.

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Key Highlights of Certification

Career oppurtunities

Completing the Product and Brand Management certification course unlocks career paths like brand/marketing/product management.

Industry Projects

The course offers industry projects for practical experience, providing insights into real-world challenges

Experienced faculty

The IIM Course is taught by experienced faculty members who have expertise in the field of marketing and brand management.

Cutting-edge Methodology

Utilizing advanced tech like virtual classrooms and online platforms, the Product & Brand Management Training enriches learning.

Networking opportunities

The training fosters networking, connecting students with peers, faculty, and industry experts

Salary Increment

Brand Management course provides sought-after skills, fostering competitiveness for lucrative roles in dynamic industries

Eligibility Criteria and Program Details

Education

Bachelor’s degree in any discipline with consistent academic performance.

Work Experience

Preference will be given to candidates with work experience after completion of Graduation.

Course Fees

The IIM Amritsar Product & brand management Course will cost INR 60,000/- + 18% GST which can also be paid in 3 part payments.

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Who Should Enroll

Product Manager

Marketing Manager

Brand Strategist

Product Marketing Specialist

Marketing Analyst

Brand Ambassador

Product Development Manager

Digital Marketing Manager

Market Research Analyst

Advertising Manager

Brand Consultant

Sales and Marketing Executive

Aspirants Seeking a Career in Product Management

Evaluating if this course is right for you?

Check out career paths of your interest

Syllabus of This Course

MODULE 1: LAYING THE FOUNDATION: PRODUCT AND BRAND MANAGEMENT

Introduction to Marketing
Understanding the Role of Product and Brand Management in Contemporary Marketing Planning
An Overview of Product Strategy Integration with Marketing Mix Elements

MODULE 2: IDEATING AND MANAGING SUCCESSFUL PRODUCTS

Market Analysis
Customer Research and Design Thinking
Managing Product Portfolio
New Product Development
Product Lifecycle
Service Development
Service Failures
Agile and Lean Product Development
Diffusion of Innovation
Product Launch
Product Pricing Strategies
Product Distribution
Product Packaging
Digital Products and Platforms

MODULE 3: BRANDING AND MANAGING BRANDS

Customer Based Brand Equity and Brand Positioning
Brand Planning Models
Brand Elements
Brand Equity - Concept and Framework
B2B Training / Industrial Branding
Brand Audit
Brand Architecture Strategies
Brand Extension
Branding in Digital Era
Global Branding
Branding in the Era of Sustainability
Destination Branding
Personal Branding
Brand Crisis
Future of Branding

Certification

ROI of Product & Brand Management Course

Enrolling in the Product and Brand Management Course offered by IIM Amritsar can yield multiple benefits, such as boosting your career prospects, broadening your professional network, refining your skill set, enhancing your decision-making abilities, boosting your self-assurance, and qualifying you for higher-level job opportunities with more significant responsibilities and better compensation packages.

Product and Brand Management Course’s Certificate

Upon successful completion of the Product and Brand Management Course, IIM Amritsar Executive Education will grant a verified certificate to participants. Participants will need to meet minimum attendance criteria and submit the final project to obtain the certificate.

Admission Process

1. Counselling

Participants will be advised by professional counselors over the virtual mode

2. Shortlisting

Profiles will be shortlisted in view of qualification standards and counselor comments on the profile.

3. Profile Approval

Profile gets Approved or Rejected based on the shared information.

4. Enrollment

Only Approved profiles proceed further for enrollment process.

About IIM Amritsar

Indian Institute of Management (IIM) Amritsar is the 15th IIM set up by the Ministry of Human Resource Development with the support of the Government of Punjab.
Being located in Amritsar, the land of the Golden Temple and Wagah Border, the Institute benefits from the enriching experience offered by this holy city. The Institute is currently run in the Punjab Institute of Technology Building, 5 km away from the railway station and 10 km from the airport. Its permanent campus will be constructed about 7 km from the ISBT and 8.5 km from the railway station, making it easily accessible.

IIM Amritsar believes in collectively igniting possibilities. Towards fulfilling this objective, the institute plays a crucial role in human capital development by offering various programs like MBA, MBA Business Analytics, MBA HR, EMBA, Ph.D., and various short – and long-term executive education programs. Owing to its indefatigable allegiance to providing exemplary education, IIM Amritsar has established itself as the vanguard of quality education and learning in a short span of time. The Institute follows the same pedagogy as practiced by the other members of the prestigious IIM fraternity. With its state-of-the-art infrastructure, IIM Amritsar provides a nurturing environment for its students to learn and grow. IIM Amritsar also focuses on creating an entrepreneurial culture, where the students and faculty work together to create the best enterprising solutions.

Besides getting to learn from qualified faculty and industry leaders, the students, here, learn by involving themselves in various club and committee activities. The tireless efforts of our students result in their winning many corporate and B-school competitions and, ultimately, their bagging promising career opportunities

IIM Amritsar Faculty

Prof. Kaveri Krishnan

Ph.D. IIM Bangalore

Prof. Sakshi Aggarwal

Ph.D. IIM Indore

Prof. Shalini Agnihotri

Ph. D. FMS Delhi

Frequently Asked Questions

How will this IIM Product and Brand Management course enhance my skill set?

The IIM Product and Brand Management program aims to provide you with a comprehensive set of skills to effectively manage and promote products and brands. By taking this course, you can expect to acquire a range of essential skills, including the ability to identify and assess product opportunities, formulate product strategies, and create effective product roadmaps. Additionally, you will learn how to handle the product lifecycle and conduct market research to gain a better understanding of customer needs.
Brand Management: In this professional certification in product management, you'll acquire skills in building and maintaining robust brands through the formulation of effective brand strategies, the development of impactful brand messaging, and the execution of comprehensive brand audits. Additionally, you'll gain expertise in measuring brand equity and monitoring brand performance.
Marketing Strategy: Through this certification of IIm Amritsar, you will acquire the skills necessary to create impactful marketing strategies that align with your business goals and cater to your target audience's requirements. Furthermore, you will develop the ability to measure the success of your marketing campaigns using data-driven insights, allowing you to optimize your marketing performance effectively.
Consumer Behavior: In This brand strategy course, you will develop a comprehensive understanding of consumer behavior and learn how to leverage consumer insights to make informed decisions about your products and brand. You will also gain expertise in crafting customer personas and utilizing them to design impactful marketing campaigns.
Analytics and Metrics: In Product Manager Training Course , you will gain knowledge in utilizing analytics and metrics to assess the efficiency of marketing campaigns, monitor brand performance, and gauge product success. Additionally, you will acquire skills in leveraging data to make well-informed decisions and enhance marketing performance.
Communication and Collaboration: As you progress through this program, you will acquire valuable communication and collaboration skills that are crucial for working efficiently with cross-functional teams. Additionally, you will develop the ability to effectively present your ideas and strategies to clients and stakeholders, which is essential for success in this field.

Will the program give ALUMNI status?

Yes, IIM Amritsar ALUMNI status along with many alumni benefits

Will the program get participants the IIM Amritsar domain EMAIL ID?

Yes, the program will get the participant’s IIM Amritsar domain EMAIL ID. Example yourname@IIMAmritsar.ac.in.

How will this course help me achieve my career goals?

The course will help you develop specialized skills in product and brand management, which are highly valued in industries such as marketing, advertising, and product development. These skills will make you more competitive in the job market and help you advance in your career.
Gain industry-relevant knowledge: The course is designed to provide you with industry-relevant knowledge that is directly applicable to real-world business challenges. This knowledge can help you make more informed decisions, solve complex problems, and develop effective strategies.
Build a strong professional network: The course will give you the opportunity to interact with industry experts, guest speakers, and fellow professionals, allowing you to build a strong professional network. This network can help you find job opportunities, gain insights into industry trends, and connect with potential mentors.
Enhance your resume: Completing the IIM Product and Brand Management course will enhance your resume and demonstrate to employers that you have the skills and knowledge necessary to succeed in product and brand management roles. This can help you stand out in the job market and increase your chances of landing interviews and job offers.
Open up new career opportunities: The skills and knowledge you gain from the course can help you qualify for new career opportunities, such as product manager, brand manager, marketing manager, or advertising executive. These roles offer higher salaries, greater responsibility, and increased opportunities for advancement.
Overall, the IIM Product and Brand Management course can help you achieve your career goals by providing you with specialized skills, industry-relevant knowledge, a strong professional network, an enhanced resume, and new career opportunities.

What is the accreditation of the course and will it be recognized by my employer?

The IIM Product and Brand Management course is a highly reputable course offered by the Indian Institute of Management (IIM), which is one of the most prestigious business schools in India. IIMs are recognized globally for their high academic standards, rigorous coursework, and experienced faculty.
Moreover, the IIM Product and Brand Management course is designed in consultation with industry experts and is regularly updated to keep up with the latest trends and best practices in product and brand management. This ensures that the course is relevant and useful for professionals in the industry.
Overall, the IIM Product and Brand Management course is highly reputable, accredited, and recognized by employers across India.

Will there be an IIM campus Visit?

Yes the program will have 2 days campus visit: Visiting the IIM campus can give you a firsthand experience of the learning environment, which is known for its rigorous coursework, experienced faculty, and collaborative learning approach. This can help you gain a better understanding of the course content and the IIM approach to education.
Networking opportunities: The IIM campus visit can also offer networking opportunities, where you can interact with other students, alumni, and faculty members. These interactions can help you build relationships, expand your professional network, and gain insights into industry trends and best practices.
Exposure to industry experts: The IIM campus visit may include sessions with industry experts, who can share their experiences and insights on product and brand management. These sessions can be a valuable learning opportunity and offer a chance to ask questions and gain new perspectives.
Cultural immersion: The IIM campus visit can also offer a chance to immerse yourself in the local culture and gain a better understanding of India's business and social landscape.