Executive Certificate Program in

Digital Marketing & Analytics

 • 4 Months  • Online Mentorship


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About Digital Marketing & Analytics Course

The Digital Marketing and Analytics Executive Certificate Course from IIM Amritsar aims to equip managers with the necessary frameworks to effectively facilitate marketing activities and make informed decisions. This digital marketing Certification focuses on developing a thorough understanding of digital marketing and analytics to optimize business strategies and drive success in the ever-evolving digital landscape.
The Digital Marketing Certification Program from IIM Amritsar is your ticket to unlocking the full potential of digital marketing. Through a comprehensive curriculum, you will gain a deep understanding of the analytical and theoretical frameworks needed to succeed in this rapidly evolving landscape. Whether you're a seasoned marketer or just starting, this course will equip you with the skills, knowledge, and confidence you need to excel in the digital marketing landscape.

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Key Highlights of Certification

Acquiring in-demand skills

The digital marketing Training equips you with the latest skills and knowledge to thrive in this rapidly evolving field.

Networking Building

The Google Digital Marketing Course allows interaction with industry experts, guest lecturers, and digital marketing professionals

Career growth opportunities

The booming digital marketing industry demands skilled professionals. A certification course in digital marketing can unlock career growth and create new opportunities for advancement.

Hands-on learning

The Digital Marketing Training Course offers hands-on experience in digital marketing through a range of projects, assignments, and case studies.

Better job prospects

A digital marketing course can provide you with the sought-after skills that employers are seeking, increasing your appeal to potential job opportunities in the field.

Industry Relevant Curriculum

A cutting-edge curriculum focusing on contemporary business finance, encompassing the latest trends, tools, and strategies in financial modeling

Eligibility Criteria and Program Details


Graduates (10+2+3) from a recognized university (UGC / AICTE / DEC / AIU / State Government) in any discipline.

Work Experience

Preference will be given to candidates with work experience after completion of Graduation

Course Fees

The IIM-A Digital Marketing & Analytics Course will cost INR 60,000/- + 18% GST which can also be paid in 3 part payments.

IIM Amritsar Campus

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Who Should Enroll

Digital Marketing Executive

SEO Execuitve

Digital Marketing Manager


Healthcare consultant

Assistant General Manager

Graphic Designer

Asst. Manager Social media & Digital Marketing

Senior Executive Producer

Managing Partner

Campaign Activation Manager

GM-Marketing & BD

Chief Operating Officer

Evaluating if this course is right for you?

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Syllabus of This Course

  • Overview of marketing
  • Introduction to digital marketing
  • The digital customer
  • New products and technology
  • Pricing in the digital world
  • Digital marketing channels and sales funnel
  • Digital marketing communications
  • Digitalization of B2B Landscape
  • Strategic decision-making in digital marketing
  • Market identification and planning
  • Search marketing (SEM, SEO, paid search marketing, etc.)
  • Corporate Reputation Management (ORM)
  • Customer relationship management
  • Digital copyright, Paywalls, privacy and security.
  • Social media platforms
  • Brand engagement on social media
  • Crisis communication on digital media channels
  • Content marketing, types and strategies
  • User generated content and influencer marketing
  • Mobile marketing formats, retailing, targeting & mobile apps
  • Email marketing
  • Digital marketing analytics tools (Google Ad words, Facebook Ads)
  • Web analytics tools (Google Analytics)
  • Digital marketing predictive analytics
  • Artificial intelligence and machine learning applications
  • Web scraping, text mining and analytics
  • Analytics for decision making - Integration with organizational structures and business strategy
  • Employing marketing analytics in segmentation, targeting and positioning
  • Employing marketing analytics in marketing mix decisions
  • Evaluating the effectiveness of online advertising
  • Data-based storytelling for digital marketers
  • Futuristic marketing


Digital Marketing Certification ROI

IIM Amritsar Strategic Digital Marketing Certification Course can be significant for professionals looking to advance their careers in the digital marketing industry. By completing the course, you'll gain expertise in the latest strategies and tactics, practical hands-on experience, and networking opportunities that can help you stand out in a crowded field and boost your earning potential.

Digital Marketing Training Course’s Certificate

Upon successful completion of the Strategic Digital Marketing & Analytics course, IIM Amritsar Executive Education will grant a verified certificate to participants. Participants will need to meet minimum attendance criteria and submit the final project to obtain the certificate.


Admission Process

1. Counselling

Participants will be advised by professional counselors over the virtual mode

2. Shortlisting

Profiles will be shortlisted in view of qualification standards and counselor comments on the profile.

3. Profile Approval

Profile gets Approved or Rejected based on the shared information.

4. Enrollment

Only Approved profiles proceed further for enrollment process.

About IIM Amritsar

Indian Institute of Management (IIM) Amritsar is the 15th IIM set up by the Ministry of Human Resource Development with the support of the Government of Punjab.
Being located in Amritsar, the land of the Golden Temple and Wagah Border, the Institute benefits from the enriching experience offered by this holy city. The Institute is currently run in the Punjab Institute of Technology Building, 5 km away from the railway station and 10 km from the airport. Its permanent campus will be constructed about 7 km from the ISBT and 8.5 km from the railway station, making it easily accessible.

IIM Amritsar believes in collectively igniting possibilities. Towards fulfilling this objective, the institute plays a crucial role in human capital development by offering various programs like MBA, MBA Business Analytics, MBA HR, EMBA, Ph.D., and various short – and long-term executive education programs. Owing to its indefatigable allegiance to providing exemplary education, IIM Amritsar has established itself as the vanguard of quality education and learning in a short span of time. The Institute follows the same pedagogy as practiced by the other members of the prestigious IIM fraternity. With its state-of-the-art infrastructure, IIM Amritsar provides a nurturing environment for its students to learn and grow. IIM Amritsar also focuses on creating an entrepreneurial culture, where the students and faculty work together to create the best enterprising solutions.

Besides getting to learn from qualified faculty and industry leaders, the students, here, learn by involving themselves in various club and committee activities. The tireless efforts of our students result in their winning many corporate and B-school competitions and, ultimately, their bagging promising career opportunities

IIM Amritsar Faculty

Kaveri Krishnan

Prof. Kaveri Krishnan

Ph.D.   IIM Bangalore

Kaveri Krishnan

Prof. Swapan Deep Arora

Ph.D.   IIM Lucknow

Shalini Agnihotri

Prof. Shalini Agnihotri

Ph. D.   FMS Delhi

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