Professional Course in

Advanced Digital Marketing

132 Ratings  • 4 Months  • Online Mentorship




Study hours


Industry used Tools

1 month


About The Advanced Digital Marketing Course

The UptopCareers digital marketing course can provide you with the knowledge, skills, and practical experience you need to succeed in the rapidly growing field of digital marketing. This digital marketing course will provide in-depth knowledge of digital marketing and its tools which are being used in the industry to succeed in your career in digital marketing.
Digital marketing certification will equip you with the skills of 360° digital marketing. The course is designed to bring advanced expertise in Google ads and will become an expert in SEO (Search Engine Optimization), be skilled in managing social media, and many more. You will gain insights into the latest trends and best practices in digital marketing, as well as an understanding of how the digital marketing landscape is evolving.
Most of course provide basic knowledge of digital marketing but understanding marketing analytics plays a key role in managing digital marketing. The curriculum of this course includes all the basics along with analytics tools to make your skills suitable for industry and open new opportunities for your career.

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Key Highlights of Certification

Job Assistance

Get valuable job assistance and support. Enhance your digital marketing job prospects with Uptop Careers' Online Digital Marketing Course.

Cutting-Edge Curriculum

Focus on any unique aspects of the course content, like covering the latest trends or using a specific marketing framework.

Expert Mentors

Gain insights from experienced industry experts, receiving personalized guidance to excel in your digital marketing journey.

Practical Hands-on Experience

The course focuses on practical learning via hands-on projects, case studies, and real-world applications using popular data analytics tools and software.


Earn a recognized certification validating your expertise in digital marketing upon completion of the course.

Soft Skill Courses

UptopCareers offers specialized soft skills courses like Social media marketing course, Google Ads, SEO Email Marketing, and more as part of their Digital Marketing Certification.

Eligibility Criteria and Program Details


Graduates (10+2+3) from a recognized university (UGC / AICTE / DEC / AIU / State Government) in any discipline.

Course Fees(Foundation)

The digital marketing Course will cost INR 75,000/- + 18% GST which can also be paid in 3 part payments.

Course Fees(Advanced)

The digital marketing Course will cost INR 75,000/- + 18% GST which can also be paid in 3 part payments.

Scope of Digital Marketing

Tools Covered


Who Should Enroll



Career transition seeker


Marketing Managers

Marketing Professionals

Aspiring Marketers


Project Managers

Freelancers and Consultants

Sales Professionals

Performance Marketing

Website Owners

Anyone Interested in Digital Marketing

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Syllabus of This Course


  • Why Digital Marketing require
  • Difference between Organic and Paid Digital Marketing
  • Basics need to start digital Marketing
  • The company expected ROI from Digital Marketing activities
  • Understating the business
  • Practical to Paid Ads
  • Formats of Google Ads
  • Practical to Search Ads
  • Keyword Research
  • Practical to Bid
  • Search Campaign Creation
  • Bidding Strategy
  • Extensions
  • Ad Copy Writing
  • Practical to Display Ads
  • Ad Formats
  • Bidding Types
  • Audience Types, Targeting & Placement
  • Ad Copy & Image Creation
  • Practical to Video Ads
  • Types of Video Ads
  • Formats of Video Ads
  • Bidding Types
  • Audience Targeting & Placement
  • Ad Copy
  • Practical to E-Commerce
  • Basics of GMC
  • Basics of Shopping Ads
  • Product Details Upload
  • Bidding Type
  • Ad Copy
  • QNA on Entire Google Ads
  • Introduction to graphic design concepts
  • Overview of Canva's interface and features
  • Setting up a Canva account
  • Understanding layout and composition
  • Introduction to typography and color theory
  • Hands-on practice with basic design elements in Canva
  • Understanding social media design specifications
  • Creating visually engaging graphics for social media platforms
  • Exploring Canva's social media templates and design tools
  • Importance of branding in social media design
  • Creating branded graphics using Canva
  • Maintaining visual consistency across social media content
  • Practical to Facebook
  • Organic vs Inorganic
  • Page/Group/Events Creation
  • Practical to Market Place
  • Practical to Facebook Ads
  • Practical to Instagram Ads
  • Types of Facebook Ads
  • Objectives & Formats of Facebook Ads
  • Bidding Strategy
  • Creating Reach & Brand Awareness Campaign(FB & Instagram)
  • Audience Targeting Strategy
  • Ad Copy
  • Creation of Traffic & Lead Generation Campaign.
  • Ad Format
  • Lead Ad Form Creation
  • Review & Publishing Policy
  • FB Ads Terms & Conditions
  • Practical to Email Marketing
  • Pros & Cons of Email Marketing
  • Practical Email Marketing Tools
  • Drafting Emailers
  • Practical to GET RESPONSE
  • Tool Walk Through
  • Email List Creation
  • Form Creations
  • Designing Emails
  • Sending Automated Emails
  • Email Automation
  • Do's & Dont's of Email Marketing
  • Practical to SEO
  • Types of Keyword
  • Keyword Research
  • Google Search Algorithms
  • Practical to On-Page SEO
  • Practical to Off-Page SEO
  • Best Practices of SEO
  • Google Search Console
  • Do's & Dont's of SEO
  • QNA
  • Practical to SEO Activity with Ahrefs Tool
  • Practical to SEO Activity with SEMrush Tool
  • Practical to SEO Activity with Moz Pro Tool
  • Practical to SEO Activity with Google Analytics Tool
  • QNA
  • Practical to Analytics
  • Importance, Uses & Benefits of Analytics
  • Types of Analytics
  • Practical & Walkthrough of Similar Web
  • Practical and Deep Understanding of Google Analytics (UA)
  • Goal & Funnel Creation (UA)
  • Practical to Google Analytics (GA4)
  • Difference B/W UA & GA4 Analytics
  • Walkthrough of GA4
  • QNA
  • Whatsapp marketing with Gallabox tool
  • Understanding of Hubspot
  • Understanding of CRM Automation
  • Overview of Affiliate Marketing
  • Historical perspective and evolution
  • Key players in the affiliate marketing ecosystem
  • Types of affiliate marketing
  • Affiliate marketing networks vs in-house affiliate programs
  • Role of affiliates, merchants, and affiliate networks
  • Introduction to Affiliate Marketing Platforms
  • Affiliate link management tools
  • Analytics and tracking tools for measuring performance
  • Crafting compelling content for affiliate promotions
  • Email marketing strategies for affiliate campaigns
  • Social media marketing tactics
  • Paid advertising methods (e.g., PPC, display ads)
  • Capstone project: Design and execute an affiliate marketing campaign
  • Presentation of project results
  • Certification exam covering key concepts and skills
  • QNA


  • Practical to Google Ads
  • Dynamic Keyword Insertion
  • Dynamic Keywords Strategy
  • Advanced Analysis of the Campaigns
  • Advanced Campaigns Optimization
  • Practical to GDN
  • Remarketing in Google Ads
  • Practical to Performance Max Ads
  • Ad Formats
  • Bidding Strategy
  • Audience Types, Targeting & Placement
  • Ad Copy Writing
  • GTM Introduction
  • Tag Configuration in GTM
  • Trigger Configuration in GTM
  • Advanced Features and Best Practices
  • Advanced Configuration and Integration
  • Customised Conversion Tracking with GTM
  • Case Studies and Practical Applications
  • Q&A on Entire Google Ads
  • Creating Sales and Promotion Campaigns (FB & Instagram)
  • Audience Targeting Strategy
  • Ad Copy
  • Creative Analysis for Ads
  • Advanced Analysis of Campaigns
  • Advanced Campaigns Optimization
  • Introduction to FB Pixel
  • Creating FB Pixel
  • Analysis of FB Pixel
  • Practical to Re-marketing
  • Types of Targeting and practical
  • Customised Target Audience
  • Other Platforms Linkedin/Quora Marketing
  • Linkedin/Quora Paid Marketing
  • Lead Ad Form Creation
  • Review & Publishing Policy
  • Ads Terms & Conditions
  • Q&A on Entire Social Media
  • Twitter Marketing -Introduction
  • Twitter for business
  • Twitter Ads
  • Twitter Analytics
  • Twitter Tools and Tips for Marketing
  • Video Marketing - Introduction
  • Types of Video Marketing
  • Social Media Platforms (Facebook, Instagram, and Linkedin)
  • YouTube Video Marketing
  • Video Analytics (KPIs)
  • Website Audit
  • Social Media Reach For SEO
  • Dynamic Keyword Search
  • Keyword Strategy in Content Writing
  • Use of Google Analytics for SEO
  • Advanced Google Analytics For SEO
  • Introduction Google Search Console
  • Setting Up Google Search Console
  • Understanding GSC Dashboard and Reports
  • Utilizing GSC for SEO Optimization
  • Enhancing Website Visibility with GSC Tools
  • Advanced Features and Tips for GSC
  • Case Studies and Practical Applications
  • SEO Phases
  • Content Optimization for SEO
  • Local Search SEO
  • Google My Business
  • Advanced Internal Links Building
  • Affiliate Marketing Strategies
  • Choosing profitable niches and products
  • Identifying target audience and market segmentation
  • Competitive analysis and SWOT analysis for affiliate marketing
  • Understanding FTC guidelines and disclosures
  • GDPR and data protection regulations
  • Affiliate agreement terms and conditions
  • Scaling and Growth Strategies
  • Scaling affiliate marketing efforts
  • Diversification of affiliate income streams
  • Advanced affiliate marketing tactics and trends

1 month internship along with the course.More Details in the brochure


Digital Marketing Course ROI

The Digital Marketing Certification Course from UptopCareers can greatly benefit professionals seeking career advancement in the digital marketing industry. Through this course, you'll acquire expertise in cutting-edge strategies, practical hands-on experience, and valuable networking opportunities, enhancing your competitive edge and increasing your earning potential.

Digital Marketing Course’s Certificate

Upon successful completion of the course, participants of the Advanced Digital Marketing Course will be awarded a verified certificate by Uptop Careers. Minimum attendance requirements and submission of the final project are necessary to obtain the certificate.


About Uptopcareers

UptopCareers is an online (ISO Certified) learning platform that offers a wide range of professional courses from top universities and institutions like IIM (Indian Institute of Management). It provides learners with access to high-quality educational content and the opportunity to earn certifications. It focuses on peer-to-peer learning, allowing students to help each other with assignments.

UptopCareers has come up with its own courses as digital marketing and data science to help those who cannot afford to pay high program fee with universities and top B schools. The inhouse courses are designed keeping in mind the freshers level professional learning needs.

The inhouse courses of UptopCareers are designed to have a well-structured and comprehensive curriculum. The curriculum may include a combination of theoretical concepts, practical exercises, case studies, projects, and assessments. It focuses on delivering a robust learning experience and ensuring learners gain a deep understanding of the subject matter and get best job they deserve.


Kaveri Krishnan

Prof. Kaveri Krishnan

Ph.D.   IIM Bangalore

Nisreen Karmalawala

Nisreen Karmalawala


Shalini Agnihotri

Prof. Shalini Agnihotri

Ph. D.   FMS Delhi

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