Executive Professional Course in

Product and Brand Management

832 Ratings  • 4 Months  • Online Mentorship


Completion Rate






Program Rating

About IIM Product and Brand Management Course

The Product and Brand Management Course is delivered through a combination of online lectures, case studies, interactive exercises, and group discussions. The program covers a wide range of topics, including marketing management, product development, brand management, pricing strategies, channel management, advertising and promotion, digital marketing, and customer relationship management.
The Product and Brand Management certification Course is led by experienced faculty members from IIM, who bring a wealth of knowledge and expertise to the classroom. Participants will have the opportunity to interact with faculty members and peers from diverse backgrounds, and to engage in meaningful discussions and debates.
Upon successful completion of the course, participants will receive a certificate of completion from IIM, which will help them to enhance their career prospects and advance to higher-level roles in product and brand management.

Want to know more?

PBM Course Key Highlights

Course Designed By the IIM Experts for the Future Leaders

Comprehensive Curriculum

The Product and Brand Management Training covers various topics such as marketing, product development, branding, pricing, channels, advertising, customer relations and more.etc.

Renowned Faculty

The Product and Brand management Certification is led by experienced faculty members from IIM, who bring a wealth of knowledge and expertise to the classroom.


The Brand Management Course is delivered online, which provides participants with the flexibility to learn at their own pace and from anywhere in the world.

Interactive Learning

The Course offers interactive learning activities, such as case studies, group discussions, and exercises, that enable participants to apply program concepts to real-world scenarios.

Peer Learning

Participants can engage with peers from diverse backgrounds, enhancing their learning experience and networking opportunities with professionals in the field.

Career Advancement

Successfully completing The Course earns participants an IIM certificate, boosting career prospects and paving the way for higher-level roles in brand and product management.

IIM Rohtak Campus Visit

Our Alumni are working at


Evaluating if this course is right for you?

Check out career paths of your interest

Happy Learners

Syllabus of PBM Course

  • Product marketing concept and Category Management
  • MVP and its Importance
  • User Research Methods
  • Customer Need Gathering process
  • User Journey Mapping
  • Conceptual Design
  • Wireframe
  • Environmental Analysis,
  • Competitor Analysis,
  • Market Sizing
  • TAM, SAM, Target Market
  • R&D, Interviews, Surveys
  • During crisis, Product Portfolio
  • Product Mix Strategy.
  • Segmentation & Product dierentiation Strategies.
  • Pricing Model Strategies
  • Go to market strategy
  • MIX Marketing
  • Acquisition, Activation, Retention, Engagement, Referral Strategies
  • Testing and Validating MVP
  • Identifying Metrics: AARRR & HEART
  • Framework Segmentation & Cohort Analysis
  • Consumer brand knowledge & Managing brand portfolios.
  • To brand or not to brand Strategy.
  • Brand positioning and positioning map.
  • Brand building strategies.
  • Competition, Uncovering Needs, Buyer Behavior Analysis.
  • Qualitative & Quantitative Research Methods.
  • Product Testing & New Product Pricing
  • Disruption and Innovation, (including service innovations in e-commerce)
  • Building B2B Product
  • Building B2C
  • B2C & B2B Scenario
  • Canvas-BCG
  • Anso matrix
  • Michael Porte
  • Insights into the Brand management, evolution, and the fundamentals
  • The project work in a course shall provide participants with valuable hands on experience for better career growth.

Tools Covered in ACSM Course

Sophisticated data manipulation and analysis.

Statistical programming language for data analysis.

Data visualization software for analytics.

Data visualization and analysis tool.


Product and Brand Management Course ROI

The Product and Brand Management Course from IIM can provide several ROI's, including career advancement, expanded network, enhanced skill set, improved decision-making, increased confidence and you become eligible for better job roles, higher salaries, and more significant responsibilities.

Product and Brand Management Course Certificate

Upon successful completion of the Product and Brand Management Course, IIM Rohtak Executive Education will grant a verified certificate to participants. Participants will need to meet minimum attendance criteria and submit the final project to obtain the certificate.

Product & Brand Management Certificate.jpg

Admission Process

1. Counselling

Participants will be advised by professional counselors over the virtual mode

2. Shortlisting

Profiles will be shortlisted in view of qualification standards and counselor comments on the profile.

3. Interview

Shortlisted profiles will have a virtual meeting with the IIM faculty panel.

4. Call Letter

Approved participants shall receive a call letter from IIM to process further enrollment.

5. Enrollment

A participant's seat in the program gets affirmed once the enrollment process is completed.

Deadline for Application Window

Time is running out! don't miss your chance to seize this opportunity - Submit your application now and secure your spot in the course.

Closes in: 5 days

About IIM Rohtak

Indian Institute of Management Rohtak is the IIM established by the Ministry of HRD, Government of India by IIM Act 2017. IIM Rohtak is an institute of national importance as per Ministry of HRD, Government of India.Established in 2009, Indian Institute of Management Rohtak is a benchmark for top management education in India with a vision to become a global leader in due course.

Located within the National Capital Region (NCR) of India, IIM Rohtak is 90 minutes from Delhi international airport. The state-of-the-art campus spread over an area of 200 acres is strategically located on National Highway - 10 and is well connected to Delhi. IIM Rohtak has been ranked amongst the top five IIMs in research. Institute offers a dynamic environment for high-quality research in all functional areas of management that will benefit various segments of the business and society.


Dr. Amol Singh

Dr. Amol Singh

Ph. D.   IIT Roorkee

Dr. Ashwani Kumar

Dr. Ashwani Kumar

Ph.D.   IIT Roorkee

Dr. Koustab Ghosh

Dr. Koustab Ghosh

Ph.D.   IIT Kharagpur

Dr. Peeyush Pandey

Dr. Peeyush Pandey

Fellow IIM Indore

Frequently Asked Questions

Having expertise in Product and Brand Management can make you a more competitive candidate for senior roles within your organization or in other companies.

Employers are often looking for candidates who have specialized skills and knowledge, and having expertise in product and brand management can set you apart from other candidates.

Completing a Product and Brand Strategy Management Certification Course from a reputed institute like IIM can provide significant ROI by enhancing your skills and knowledge in areas such as market research, branding strategy, product development, and pricing strategy. These skills are highly valued by employers in various industries, and can make you a more competitive candidate for senior roles or promotions within your organization.

Moreover, by completing the course, you will receive a certificate from IIM, which is highly respected in the business world. This certificate can help to validate your skills and knowledge to potential employers, and can enhance your credibility and marketability in the job market.

Learning product and brand management Training Course is important because it is a critical function in any organization that sells products or services. The role of product and brand management is to ensure that the right products are developed, branded effectively, and marketed successfully to the target audience.

It can help you to understand the customer, create value, think strategically, advance your career, and even start your own business.

In terms of job profiles, the IIM Product Manager Training Program Program can be relevant to a wide range of roles within these industries, including:

Product Manager:This role involves managing the entire life cycle of a product, from ideation to launch and beyond, and requires skills in market research, product development, pricing, and branding.

Brand Manager:This role involves managing the overall brand strategy for a product or a portfolio of products, and requires skills in branding, advertising, and consumer behavior.

Marketing Manager:This role involves developing and executing marketing campaigns to promote products or services, and requires skills in market research, branding, and communication.

Sales Manager:This role involves managing the sales team and developing strategies to increase sales, and requires skills in product knowledge, market analysis, and customer relationship management.

The IIM Online Luxury Brand Management Courses covers a wide range of topics that are essential for professionals seeking to excel in product and brand management roles as Marketing Management, Product Development, product design, and product launch, Brand Management, Pricing Strategies, cost-based pricing, value-based pricing, and competition-based pricing and many more. By completing this program, participants will gain a deep understanding of the key concepts, strategies, and tools used in product and brand management, and will be well-equipped to take on challenging roles in this field.

Still have any queries?

Make yourself free of doubt